Summary: how to master the art of selling - tom hopkins

The Review of the ideas in Tom Hokins' book "How To Master The Art of Selling shows that champions do not all have innate selling ability: they employ skills that can be easily understood, learnt and applied. This summary highlights the most effective sales skills, analyzing why they work, and how to learn them and it also summarizes how to tackle everything from sales calls, initial meetings, presentations, follow-ups and long-term strategies.