Summary: go it alone - bruce judson

This work offers a summary of the book "GO IT ALONE: The Secret To Building ASuccessful Business On Your Own" by Bruce Judson. Bruce Judson is a faculty fellow at the Yale School of Management. He is widely considered to be one of the nation's top interactive marketers. He is the founder and owner of several successful go-it-alone businesses.The era of the go-it-alone entrepreneur has arrived. Specifically, technology in the form of e-mail, the World Wide Web and a broad array of off-the-shelf and on-demand business services now makes it easier than ever for anyone to start and build a tightly focused business enterprise. When this technology is combined with a sound business idea, any individual can create and grow their own business. Even more impressive, it's possible to stay small but still reap sizable profits because the leverage of technology means the go-it-alone entrepreneur doesn't need to build an entire corporation to sustain the business entity.Based on case studies of success stories, Go It Alone offers sound advice to start a business. A must read for budding entrepreneurs.