Summary of brendan kane's hook point

Get the Summary of Brendan Kane's Hook Point in 20 minutes. Please note: This is a summary & not the original book. Humans today receive a massive amount of information from digital and social media. We're bombarded daily by texts, notifications, ads, and posts. As a result, our brains have become both more selective and more demanding: we determine in as little as three seconds whether to pick up on information or ignore it. In Hook Point (2020), Brendan Kane explains how brands can meet this challenge, reach audiences effectively, and grow their business...