Summary of al ramadan, dave peterson, christopher lochhead & kevin maney's play bigger

Get the Summary of Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney's Play Bigger in 20 minutes. Please note: This is a summary & not the original book. The key to building a successful business is not just to compete in an existing market but to create a new one that you can dominate. In Play Bigger (2016), business experts Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney team up to teach you how to build a category king by identifying, creating, and dominating a whole new area of business. The goal is to build a brand so appealing that it becomes a synonym for the whole category...