Summary of april dunford's obviously awesome

Get the Summary of April Dunford's Obviously Awesome in 20 minutes. Please note: This is a summary & not the original book. Positioning is the foundation of all marketing and sales tactics. It is how you present your product to the market and create a context for it that helps customers understand and love it. In Obviously Awesome (2019), positioning guru April Dunford helps you identify the unique capabilities of your product that make it resonate with your target audience...