Summary of erik peterson & tim riesterer's conversations that win the complex sale

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The difference between winning and losing is not just about where you show up and who you speak with, but what you say when you get there. Sales methodology is about how to structure an opportunity or an account, but it's the messaging that fuels the process. #2 In a hypercompetitive environment, where customers are overwhelmed by the amount and complexity of information, you must differentiate yourself from the competition by having the right messages. #3 The top strategic initiative for sales is to fuel better customer conversations, according to research conducted by several major analyst firms. #4 The success of a salesperson isn't going to be determined by where they show up, but by what they say when they get there. Thus, it is important to evaluate your customer conversations and your sales process to see if they help you position your offerings as solutions to client problems.