Summary of ram charan's what the ceo wants you to know, expanded and updated

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The best CEOs are like the best teachers. They are able to take the complexity and mystery out of business by focusing on the moneymaking fundamentals. And they make sure that everyone in the company understands those building blocks of business. #2 Business is simple and logical. It is based on serving your customers, managing your cash effectively, using your assets wisely, and constantly improving and growing. These are the basics. #3 All employees, no matter what they do for a living, will be better at their jobs if they understand how moneymaking tools are applied within their organizations. The same is true for business. #4 The best CEOs and street vendors think the same way. They know their cash situation, their most profitable items, and the importance of keeping their products moving off the shelves. They know their customers because satisfying customers is what ultimately keeps you in business.