Summary of ben fritz's the big picture

Please note: This is a companion version & not the original book. Sample Book Insights: #1 By the middle of the second decade of the twenty-first century, Sony Pictures had lost its way. The movie business had fundamentally morphed and derived most of its profits from giving global audiences what they want: branded franchise films. But Sony hadn't made that transformation. #2 When Amy Pascal joined Sony Pictures in 1996, the studio was still reeling from the most disastrous acquisition in the history of the movie industry. The Japanese electronics giant Sony Corporation had bought seventy-year-old Columbia Pictures in 1989. #3 Pascal was a producer's assistant who rose to become a vice president of production at Fox in 1985. In 1989, she left Fox to take a similar position at Columbia. In 1994, she was running her own mini-studio, Turner Pictures, with the backing of CNN and the TBS mogul Ted Turner. #4 Amy Pascal, who was president of Columbia Pictures, was widely admired for her passion to make mid-budget, star-driven movies with original ideas. She was also widely admired for rising so high and so fast despite rampant sexism in Hollywood and the media that covered it.