Summary of norm brodsky & bo burlingham's street smarts

Please note: This is a companion version & not the original book. Sample Book Insights: #1 I was interested in finding out how much I could teach people about business. Could I take a couple who weren't businesspeople and show them how to create a successful business. I wasn't sure, but I was curious to find out. #2 After hearing the goals of the business owners, I wanted to see if their plan was viable. I wanted to know if they had a real business or not. I asked them to reduce their expenses and put some money into the business. They had to cut back on their spending. #3 The next day, they fired Helene's assistant, Paula, explaining that Bobby was coming into the business and it couldn't support both of them. As Helene put it, it was reality smacking us in the face. #4 The most important number in a new business is gross profit. It determines everything about your business, from the amount of capital you need to the volume of sales.